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Mass Customization & Personalization Conference (MCPC 2009)

The MCPC conference series started out as a biennial conference devoted to Mass Customization & Personalization. The content has broadened in recent years, including also open innovation, user co-creation and other strategies of customer-driven value creation. The conference provides a platform to share ideas about mass customization strategies and to discuss the latest technologies and enablers, bridging academic research and management practice.
When Oct 04, 2009 01:00 PM to
Oct 07, 2009 07:00 PM
Where Helsinki
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There is no better place to meet the people looking ahead to the future of customization, personalization and user co-creation. The MCPC 2009 is a multi-track conference featuring 150+ speakers, innovative workshops, panel discussions, receptions and much more.
The MCPC 2009 will start with a special interactive workshop, Pre-Conference and a reception on Sunday, Oct 4. The academic part of the conference, Innovation & Research Conference, is not just for researchers: A large number of managers from leading companies will share their success stories and challenges from running a MCP business. In addition to this there is a special Business Seminar and an entire day of LABs.

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