Mass Customization & Personalization Conference (MCPC 2009)
The MCPC conference series started out as a biennial conference devoted to Mass Customization & Personalization. The content has broadened in recent years, including also open innovation, user co-creation and other strategies of customer-driven value creation.
The conference provides a platform to share ideas about mass customization strategies and to discuss the latest technologies and enablers, bridging academic research and management practice.
There is no better place to meet the people looking ahead to the future of customization, personalization and user co-creation. The MCPC 2009 is a multi-track conference featuring 150+ speakers, innovative workshops, panel discussions, receptions and much more.
The MCPC 2009 will start with a special interactive workshop, Pre-Conference and a reception on Sunday, Oct 4. The academic part of the conference, Innovation & Research Conference, is not just for researchers: A large number of managers from leading companies will share their success stories and challenges from running a MCP business. In addition to this there is a special Business Seminar and an entire day of LABs.
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